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Field notebook · Allyson Alemán · 2024 to 2026

Field notes

Allyson Alemán, our founder, writes about the places she works in: a TV shoot on the coast, a cave in the Amazon, coral planted with her family. Here are seven of her LinkedIn articles and one post, each summarised in our words and paired with the trip that takes you there.

The notes

2026two notes

Illustrative photo: a traveller photographs a giant tortoise in the misty Galápagos highlands while two guides wait
Illustrative · the Galápagos highlands

LinkedIn article, in Spanish3 min read

¿Debe un Guía Turístico estar en LinkedIn? Una reflexión necesaria para nuestra industria

“Should a tour guide be on LinkedIn? A reflection our industry needs”

Place: Ecuador, from the Galápagos to Pastaza

Someone told Allyson that tour guides have no business on LinkedIn. Her answer is an essay on what the job really involves: reading a group, researching culture, designing experiences and, often, representing the country to visitors who arrive knowing little about it. She shares moments when guides were underestimated, links guiding to David Kolb’s cycle of learning by experience, and argues that AI can describe a place but cannot read a group or adapt on the spot. Her conclusion: guides should be visible as professionals, while travellers’ privacy stays protected.

“El territorio enseña transformación.”

Allyson Alemán (“The land teaches transformation.”)
Illustrative photo: a freediver fixes coral fragments onto a restoration frame on a sandy seabed
Illustrative · a coral nursery frame

LinkedIn post, in English1 min read

Earth Day: planting coral near Islote Sucre

untitled; our heading

Place: Islote Sucre, Machalilla National Park, Manabí

For Earth Day, Allyson and her family set out by boat from Los Ciriales beach to plant coral near Islote Sucre. A representative of the Conmar Foundation explained why reef restoration matters, and an Ecuadorian freediver taught them the basics before the work began: tying coral fragments onto the restoration frames known as “spiders”, which were then placed on the seabed to grow. From the boat they could already see older nurseries full of life. She closes by noting that every tour she offers supports local foundations.

“Small actions, repeated with intention, can regenerate the planet.”

Allyson Alemán

2025three notes

Illustrative photo: a family crosses a wooden hanging bridge over a forest river
Illustrative · a hanging bridge near Bucay

LinkedIn article, in English2 min read

Bonding Beyond Borders: A Mother’s Day Adventure in Bucay

Place: Bucay, Guayas

Instead of the usual beach weekend, Allyson and her sisters took their mother to the waterfalls of Bucay for Mother’s Day. The day brought swaying hanging bridges, rocks to climb and a failed attempt at an elegant photo under a waterfall that fell so hard nobody could breathe, let alone pose. Between the laughter she noticed the lichens, moss and fungi of the forest, and the trip became the seed of an idea: designing adventures where parents and children grow closer while learning to respect nature.

“the best moments aren’t the ones you plan”

Allyson Alemán
Illustrative photo: explorers with headlamps walk through a vast, wet limestone cave
Illustrative · inside a cave

LinkedIn article, in English4 min read

The Cueva de los Tayos: More Than Just an Instagram Moment

Place: Cueva de los Tayos, Morona Santiago

Looking back on an expedition to the Cueva de los Tayos, a cave famous for its legends and for Neil Armstrong’s visit, Allyson writes that the trip stopped being about the photo. What stayed with her were the Shuar communities who cared for the place long before tourism: shared meals, a maito cooked deep in the forest, jewellery bought straight from the women who make it. She credits the specialised guides and crew who kept the group safe and respectful, and urges visitors to read before going, starting with researcher Manuel Palacios’s book Amerika Prohibida.

“It’s not about just seeing a place but truly understanding it.”

Allyson Alemán
Cover of Allyson’s TikTok video from the Guinness World Records chocolate bar event: the Guinness logo and the words “Récord Guinness Ecuador!”
Her own · Her TikTok, Dec 2024

LinkedIn article, in English3 min read

The Sweetest Record: A Deep Dive into the World’s Largest Chocolate Bar

Place: Ecuador

Allyson was invited to the private event where Blu Stripes assembled what Guinness World Records recognised as the world’s largest chocolate bar: about 10 tonnes over some 416 square metres, built from small bars joined with melted chocolate. Around fifty people, led by a chef and culinary students, worked for ten hours, a 45-minute power cut included. She reflects on what the record can do for Ecuadorian cacao abroad, and notes that every piece was donated to a food bank for children.

“the sweetest experience of a lifetime”

Allyson Alemán

2024three notes

Illustrative photo: visitors taste cacao and chocolate around a wooden table in a rustic tasting room
Illustrative · a cacao tasting

LinkedIn article, in English2 min read

Participation in the XII Business Macro-Round: Ecuador Origen del Cacao

Place: Hilton Colón, Guayaquil

In November 2024 Allyson spent three days as an exhibitor at the XII Macro Rueda de Negocios “Ecuador Origen del Cacao” in Guayaquil, representing Voyage de Rêve, a Switzerland-based travel exporter run by Ecuadorians. In meetings with tour operators from abroad she presented tailor-made trips across Ecuador’s four regions, including solo travel for women and socially responsible tourism. She describes stands of indigenous crafts and cacao and pitahaya products, a talk with the Deputy Minister of Export Promotion, and a Swiss businessman keen to show his clients where his chocolate comes from.

“closer to my dream of representing Ecuador at international fairs”

Allyson Alemán
Illustrative photo: travellers paint watercolours at a long table above the colourful houses of Las Peñas
Illustrative · watercolours above Las Peñas

LinkedIn article, in English5 min read

Guayaquil through art and culture, experiential tourism at Casa Marín

Place: Casa Marín, Las Peñas, Guayaquil

Casa Marín is the Marín family’s house on Numa Pompilio Llona, the old street of Las Peñas above the Guayas River, now a venue for art and culture. Allyson describes how she and visual artist Maite Marín Azar combined tourism and art into experiences for cruise passengers arriving at the Port of Guayaquil: a short visit with a live artist, a 30-minute watercolour workshop facing the river, a paint-and-sip afternoon for groups and a photography walk through the neighbourhood. At the time, the activities ran by prior reservation.

“Connect with the soul of Guayaquil”

Allyson Alemán
Illustrative photo: a small group with a car stops on a coastal road above a long Pacific beach
Illustrative · the coast road near Olón

LinkedIn article, in English2 min read

Exploring Ecuador’s Coastal Beauty: A TV5 EcoJourney

Place: Paján, Manglaralto, Machalilla and Salango

A Canadian TV5 crew hired Allyson as logistics and production lead for two weeks of filming eco-tourism along the coast, so transport, lodging, government permits and equipment were hers to solve. The route ran from the farms, birds and waterfalls of San Francisco de Paján to the mangroves of Manglaralto, where she stepped in front of the camera to explain why mangroves matter, then to the Agua Blanca commune in Machalilla National Park and snorkelling off Salango. The episodes belong to TV5’s series “Partir autrement entre amis”.

“not just a film project but a learning experience”

Allyson Alemán

Last page

Want to stand where these notes were written?

Every place in this notebook can become a day of your trip. Tell us which note caught you, and Allyson and the team will plan around it: the pace, the people, the season. No packages, no prices until we’ve talked.